At the end of January, eBay announced it would be restructuring its fee schedules, in an attempt to draw more sellers, and appeal more to buyers. Set to take effect on February 20, these changes have drawn criticism from the very sellers that make eBay synonymous with online auctions.
While eBay provides a platform for selling merchandise to a diverse audience, PowerSellers pay hefty fees to list and sell their wares. If you are dissatisfied with the amount of money which you are paying to eBay, it might be the right time to augment or replace your eBay store with an online e-commerce site.
Depending on your monthly sales volume, you could be paying thousands to eBay each month. However, if you have your own website, you can reclaim much of that lost income. Beyond the initial cost of setting up your e-commerce site, your only on-going expenses would be web hosting, your domain name, and periodic site updates, if needed, which will be many times less expensive.
Start Small
Don't worry, you don't have to think about having a multimillion dollar web infrastructure to run your site. Begin by augmenting your eBay business - offer discounted merchandise, replacement parts, warranties, etc, and begin to draw your customers to your site.
Tell Them About It
How will your customers know about your site? Put business cards in your shipped items. Start an email list, and provide periodic sales or updates. Offer product support on your site, either in a message board or forum, or with a simple contact form.
Grow From There
Doyle ITS offers e-commerce solutions, at prices you will not believe. We can integrate your site with PayPal, Authorize.Net, and Google Checkout. You can offer discounts on related items, percent- or amount-off coupons, one-time or multi-use coupons, and manage virtually every aspect of your online store.
Contact us, and make it happen!